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This hesitation is problematic given that reaching out to old friends offers one meaningful route to social connection and, in turn, greater well-being. One possibility is that old friends feel a lot like strangers, and therefore reaching out to an old friend might activate the same apprehensions that people have about talking to strangers. While this premise is grounded in common sense and psychological theory34, additional research is needed to test the extent to which these misestimations translate into refraining from engaging in the behaviour.

To investigate non-causal relationships
The best they can do is show patterns of relationships that are consistent with some causal interpretations and inconsistent with others. Naturalistic observation is an approach to data collection that involves observing people’s behaviour in the environment in which it typically occurs. Ethically, this is considered to be acceptable if the participants remain anonymous and the behaviour occurs in a public setting where people would not normally have an expectation of privacy. Naturalistic observation is an approach to data collection that involves observing people’s behavior in the environment in which it typically occurs. Ethically, this is considered to be acceptable if the participants remain anonymous and the behavior occurs in a public setting where people would not normally have an expectation of privacy.
Correlation Studies in Psychology Research
For example, with demographic data, we generally consider correlations above 0.75 to be relatively strong; correlations between 0.45 and 0.75 are moderate, and those below 0.45 are considered weak. For this kind of data, we generally consider correlations above 0.4 to be relatively strong; correlations between 0.2 and 0.4 are moderate, and those below 0.2 are considered weak. A correlation of –1 indicates a perfect negative correlation, meaning that as one variable goes up, the other goes down. A correlation of +1 indicates a perfect positive correlation, meaning that as one variable goes up, the other goes up. When one or both variables have a limited range in the sample relative to the population, making the value of the correlation coefficient misleading. While correlational research has its limitations, it is still a valuable tool for researchers in many fields, including psychology, sociology, and education.
VII. Chapter 7: Survey Research
Researchers use path analysis to test causal models and identify direct and indirect effects between variables. Another approach to correlational research is the use of archival data, which are data that have already been collected for some other purpose. They found that people in some countries walked reliably faster than people in other countries. For example, people in Canada and Sweden covered 60 feet in just under 13 seconds on average, while people in Brazil and Romania took close to 17 seconds. The quantities b1, b2, and so on are regression weights that indicate how large a contribution an independent variable makes, on average, to the dependent variable. Specifically, they indicate how much the dependent variable changes for each one-unit change in the independent variable.
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The same is true of the study by Cacioppo and Petty comparing professors and factory workers in terms of their need for cognition. Most complex correlational research, however, does not fit neatly into a factorial design. Instead, it involves measuring several variables—often both categorical and quantitative—and then assessing the statistical relationships among them. These included their health, their knowledge of heart attack risk factors, and their beliefs about their own risk of having a heart attack. They found that more optimistic participants were healthier (e.g., they exercised more and had lower blood pressure), knew about heart attack risk factors, and correctly believed their own risk to be lower than that of their peers.
1 Data Collection in Correlational Research
Finally, in Study 7, we provide evidence for an intervention that effectively increases reaching out to old friends - a behaviour that has informational and well-being benefits. A growing body of research demonstrates that people are unwilling to talk to strangers and avoid opportunities to do so. Indeed, despite several studies demonstrating that brief conversations with strangers can promote one’s happiness and belonging29,30, people report both avoiding and dreading these conversations due to a number of fears.
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They have limited generalizability to the population at large in routine settings (Fleurence, Naci, & Jansen, 2010). As such, correlational studies, especially those involving the use of routinely collected ehr data from the general population, have become viable alternatives to rcts. There are advantages and disadvantages to each of the three design options presented above. While correlational research does not involve manipulating variables, researchers can use experimental design to establish cause-and-effect relationships between variables. Experimental design involves manipulating one variable while holding other variables constant to determine the effect on the dependent variable. Naturalistic observation is an approach to data collection that involves observing people’s behaviour in the environment in which it typically occurs.
What are the main problems with correlational research?
As a final example, researchers Peter Rentfrow and Samuel Gosling asked more than 1,700 college students to rate how much they liked 14 different popular genres of music (Rentfrow & Gosling, 2008). They then submitted these 14 variables to a factor analysis, which identified four distinct factors. Although the strong positive relationship they found between these two variables is consistent with their idea that hassles cause symptoms, it is also consistent with the idea that symptoms cause hassles or that some third variable (e.g., neuroticism) causes both. When researchers study relationships among a large number of conceptually similar variables, they often use a complex statistical technique called factor analysis. As a final example, researchers Peter Rentfrow and Samuel Gosling asked more than 1,700 university students to rate how much they liked 14 different popular genres of music (Rentfrow & Gosling, 2008)[4]. For example, Allen Kanner and his colleagues thought that the number of “daily hassles” (e.g., rude salespeople, heavy traffic) that people experience affects the number of physical and psychological symptoms they have (Kanner, Coyne, Schaefer, & Lazarus, 1981).
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Archival Research
Correlational studies are similar to comparative studies in that they take on an objectivist view where the variables can be defined, measured and analyzed for the presence of hypothesized relations. As such, correlational studies face the same challenges as comparative studies in terms of their internal and external validity. Of particular importance are the issues of design choices, selection bias, confounders, and reporting consistency. Again, because neither independent variable in this example was manipulated, it is a correlational study rather than an experiment.
For example, a researcher might evaluate the validity of a brief extraversion test by administering it to a large group of participants along with a longer extraversion test that has already been shown to be valid. This researcher might then check to see whether participants’ scores on the brief test are strongly correlated with their scores on the longer one. Neither test score is thought to cause the other, so there is no independent variable to manipulate.
A confounding variable is a third variable that influences other variables to make them seem causally related even though they are not. Instead, there are separate causal links between the confounder and each variable. Instead of collecting original data, you can also use data that has already been collected for a different purpose, such as official records, polls, or previous studies. You have developed a new instrument for measuring your variable, and you need to test its reliability or validity. Free and low-cost resources are available to researchers at all levels through academic institutions, museums, and data repositories around the world. Many areas of psychological research benefit from analyzing studies that were conducted long ago by other researchers, as well as reviewing historical records and case studies.
Only participants who were able to identify a target meeting these criteria were allowed to proceed to the study, where they were asked to provide the initials for the person so that the remaining questions could be personalized. Vandenbroucke et al. (2014) published an expanded version of the Strengthening the Reporting of Observational Studies in Epidemiology (strobe) statement to improve the reporting of observational studies that can be applied in eHealth evaluation. It is made up of 22 items, of which 18 are common to cohort, case-control and cross-sectional studies, with four being specific to each of the three designs. The 22 reporting items are listed below (for details refer to the cited reference).
Factor analysis can help identify underlying factors that influence the relationship between two variables. Archival data involves using existing data sources such as historical records, census data, or medical records to explore the relationships between variables. Archival data is useful for investigating the relationships between variables that cannot be manipulated or controlled.
For example, instead of simply measuring how much people exercise, a researcher could bring people into a laboratory and randomly assign half of them to run on a treadmill for 15 minutes and the rest to sit on a couch for 15 minutes. Although this seems like a minor change to the research design, it is extremely important. Now if the exercisers end up in more positive moods than those who did not exercise, it cannot be because their moods affected how much they exercised (because it was the researcher who used random assignment to determine how much they exercised). Likewise, it cannot be because some third variable (e.g., physical health) affected both how much they exercised and what mood they were in. Thus experiments eliminate the directionality and third-variable problems and allow researchers to draw firm conclusions about causal relationships.
Grocery shoppers putting items into their shopping carts, for example, are engaged in public behavior that is easily observable by store employees and other shoppers. To identify correlational research, look for studies that measure two or more variables and analyze their relationship using statistical techniques. The results of correlational studies are typically presented in the form of correlation coefficients or scatterplots, which visually represent the degree of association between the variables being studied. Another important use of complex correlational research is to explore possible causal relationships among variables. This might seem surprising given that “correlation does not imply causation.” It is true that correlational research cannot unambiguously establish that one variable causes another. Complex correlational research, however, can often be used to rule out other plausible interpretations.
In Study 1, we saw that, although losing touch with a friend is an extremely common experience, most people express neutral or negative feelings about the prospect of reaching out to reconnect, citing several barriers and few reasons to do so. In Study 2, people were more willing to hear from vs. reach out to an old friend, which is consistent with the idea that people are especially hesitant about initiating contact, not about reconnecting. In Studies 3 and 4, we provided people with an opportunity to actually reach out to an old friend, and mitigated or removed several commonly cited barriers.
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